Zero Deposit
Working closely with the head of product, executives and the CEO we created the user experience for three major products, the marketing site, tenant purchase funnel and agent tooling. Plus a stop gap claims system and a b2b venture aimed at landlords. We also refined the print / offline experience for rental deposit challenger brand Zero Deposit.
Industry
Property renting
Deliverables
Digital UX/UI, CMS Tools, Print
Agent Introduction Tool
The tool enabled letting agents to introduce walk-in tenants to Zero Deposit (an insurance product) in an FCA complaint manner. Agents entered tenancy details, which were submitted to Zero Deposit for processing. After which a quote would be emailed to tenants. If the tenant chose to purchase, the agent’s introduction’s status would be updated accordingly. The tool also had rudimentary means to allow agents to inform Zero Deposit if a tenancy had ended or if a dispute had arisen.
Tenant Purchasing Funnel
After an agent had made the initial introduction, Zero Deposit would email tenants a link to a secure web app. Here tenants could review their quote and legal documentation. Interested parties were able to purchase if they deemed a Zero Deposit Guarantee was right for them.
Brand & Marketing Redesign
As Zero Deposit started gaining traction, Koiton felt the existing B2B brand needed to be overhauled. We created a new simplified identity and design system which could be easily applied across digital and print.
